Sun needed a strategy to address the growing requirements of its large enterprise customers to initiate a response to the Sarbanes-Oxley Act of 2002. The value proposition of Sun hardware has historically depended on the reliability of its products and the expertise of its services practice and partners, such as SunGard. Working with our Sun clients, OIC developed the strategy to package and communicate the benefits of Sun's Business Continuity offering to drive awareness within the sales force, urgency among enterprise executives, and customer demand.