Before the economic downturn of late 2003, Sun's marketing units were charged with developing and delivering marketing tools to meet rapidly increasing selling opportunities. Departmental budgets were rich and marketing activities vigorous. The focus was on delivering quality communications, not on fiscal restraint or process efficiency. However, the downturn and its concomitant decrease in product demand resulted in restricted Sun marketing budgets and a need to create efficiencies. To address these economic realities, Sun Volume Systems Products (VSP) asked OIC to review, assess, and recommend collateral development efficiencies.