Art Institute of California An unconventional approach to engage a creative audience
AT&T Wireless Promoting brand values from the retail floor to the customer experience
Cathay Bank A bridge between tradition and the future
Next TV Responding to a business opportunity
PowerBar Build a global community around nutrition and training
Roxio Capitalizing on missed opportunities
Serena Software A brand representing 25 years of industry leadership
Sun Microsystems Addressing changing economic realities
Sun Microsystems Creating efficiencies from anachronistic processes
Sun Microsystems The complexity of addressing multiple audiences